John Carter: A film review
Friday, March 23, 2012 | Joel Bain 
- Vancouver, British Columbia - When Titanic hit the theatres in 1999 and became the highest grossing film in Hollywood history, it opened the door to a new generation of blockbuster films never seen before. Blockbusters have been around for a considerable amount of time, but huge tent pole releases were not nearly as commonplace as they became in the first decade of this new millennium. In general, most blockbuster films have been very profitable for studios, while some have been utter financial catastrophes, nearly bankrupting some of the biggest film studios in the business. This year's candidate for blockbuster failure early on was viewed to be Disney's John Carter. The film is estimated to have cost nearly $250 million, while the marketing behind it has been rumored to have cost Disney nearly an additional $100 million. Some box office analysts have been on record as stating that for John Carter to be considered a success, it will need to recoup some $700 million in box office revenues internationally. This is big money on the line for Disney, and sadly, after John Carter's first two weekends in the theatres, it looks like it will fall extremely short of that threshold and forever be remembered as one of the greatest box office bombs. But does it deserve that title? Did it get a fair shake?
