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People

Part of Sour Grapes Winery's original journalistic philosophy was that as a magazine, it would focus on normal people. That is to say, rather than interviewing celebrities or people who might be identified as the elite of society, SGW chooses to explore and discuss the ideas that everyday people have. SGW does not reject the ideas of the "elite," instead it believes that more than enough exposure is already given to these individuals, thus any further interviews of such individuals would be redundant and unnecessary from a journalistic standpoint.

SGW will seek to find individuals who have an interesting or unusual experience from which they have developed their opinions and ideas. While some of them may be somewhat unorthodox or deemed "fringe," SGW wants to create a soapbox for said individuals to contribute to the discussion. The opinions and comments of the interviews that can be read below cannot be assumed to represent those of SGW, its editor, or its columnists. Please enjoy!

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Thursday
Dec302010

Tylor Piffer of The Light Machines: The State of the Music Industry

Tylor Piffer of The Light Machines on stage: Photo credit: Kim Akrigg- Vancouver, British Columbia - Tylor Piffer came to my attention in October 2010, when someone suggested I check out the tunes of his band, "The Light Machines," which is comprised of Tylor (vocals and guitar), Jeff Zipp (lead guitar), and Nick Beddow (bass). Usually when friends tell me to check out a new and up-and-coming band, I listen to their music and am largely disappointed. Very rarely do I hear anything new or unique, even from new upstart bands. Furthermore, the talent is still often in development, so my track record for enjoying new bands that friends try to tell me to check out has not been great. Then I heard The Light Machines and was quite impressed. Here was a band that actually seemed to have some presence, creativity, and a solid voice to lead it. I decided that Tylor Piffer would make an interesting interview to discuss the state of the music business, as the frontman for a band still trying to make it big. The music business has changed so much since music went digital and in many ways, we've seen positive changes, but there have also been some negative consequences. We discussed this in the interview, so I hope you'll enjoy!

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