KONY12: Evaluating the Public Discourse of the Social Media Phenomenon
Friday, March 9, 2012 | by
Joel Bain
- Vancouver, British Columbia - Unless you've been hiding under a rock or been vacationing for the past week, you've likely seen links insisting that you watch a YouTube video entitled KONY12 or something to that effect. Twitter has been abuzz the past few days with hashtags like #MakeKonyFamous or #stopkony being among the biggest trenders. Typically, hashtags may last for about a day when they first make the trend list, but not this movement trying to inform you about some guy named Kony. The short film has been created by the founders of Invisible Children, who wanted to bring attention to the actions of the Lord's Resistance Army, headed by Joseph Kony, involving using child soldiers. After doing that, the group wanted to spur enough social action to bring about Joseph Kony's arrest. I first heard about Invisible Children four or five years ago, when a friend of mine learned about what they were doing and felt compelled to share what he had found out. This friend felt his whole life's calling shifting towards intervening in the issue. He wanted to play a part in bringing an end to the Lord's Resistance Army's use of children in war, while also bringing Kony to justice. What was most significant about my friend's response was that he was a pretty politically uninvolved guy in terms of taking a stand with causes. He had his own things as a young guy that he kept himself busy with in Canada, but beyond North America, there wasn't a significant level of concern. Bring in knowledge about the atrocities of the past thirty years in Uganda and he felt spurred to take action. That to me is very significant and praiseworthy.




